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Transaction Details

Company: AppFolio
Ticker:APPF
Yahoo Beta:0.69
Industry:Application software

Company Description:  AppFolio creates cloud-based applications for small-to-medium property management firms and for law firms.

Purchase Date:22 Nov 2017 Sale Date:14 Feb 2018
Purchase Price:$44.10 Sale Price:$41.20
  --Split Adjusted:$44.10  --Split Adjusted:$41.20
Shares Purchased:100 Shares Sold:100
  --Split Adjusted:100  --Split Adjusted:100
Transaction Fee:$4.95 Transaction Fee:$5.05
Price Range (6 Months Prior):    Price Range (6 Months After):    
High$51.65 High$0.00
Date11 Oct 2017 Date01 Jan 1996
Low$27.70 Low$0.00
Date24 May 2017 Date01 Jan 1996
S&P (Purchase Date):$2,598.06 S&P (Sale Date):$2,698.63

Purchase
Timing:  We bought above the mean of the six month range.
Reason:  We bought AppFolio because of its holistic product offerings. The company provides services that address a wide variety of needs for its targeted customer base. The company has a strong management team with years of experience in the SaaS industry. AppFolio is in a growing industry and has experienced rapid growth. The stock price dipped after management projected a dip in Q4 from decreased use of the Property Manager app, creating an attractive buying opportunity.

Sale
Timing:  0
Reason:  We are significantly overweight in stocks with exposure to real estate. We believe that real estate markets are overvalued, particularly in light of expected interest rate increases.

S&P Gain: 3.87 % Annualized Gain: 29.89%
Stock Gain: -6.58 % Annualized Gain: -37.42%

Dividends:$0.00
Net Holding Return ($): $-300.00
Net Holding Return (%): -6.8 %