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Transaction Details

Company: Apple
Ticker:AAPL
Yahoo Beta:1.14
Industry:Personal Computers

Company Description:  Apple Inc. makes personal computers, mobile phones, and portable digital music and video players and sells related software, services, and peripherals.

Purchase Date:28 Apr 2011 Sale Date:31 Jan 2017
Purchase Price:$346.00 Sale Price:$121.24
  --Split Adjusted:$12.36  --Split Adjusted:$848.70
Shares Purchased:8 Shares Sold:45
  --Split Adjusted:224  --Split Adjusted:6
Transaction Fee:$9.99 Transaction Fee:$10.11
Price Range (6 Months Prior):    Price Range (6 Months After):    
High$363.13 High$0.00
Date06 Feb 2011 Date01 Jan 1996
Low$300.50 Low$0.00
Date17 Nov 2010 Date01 Jan 1996
S&P (Purchase Date):$1,355.75 S&P (Sale Date):$2,281.05

Purchase
Timing:  We bought above the six month average.
Reason:  Apple, Inc. has a strong history of innovation. The company outperforms the industry in its ROE. The company is projected to have 48% sales growth in 2011. SR rationale: Apple tracks & reduces its carbon footprint, the company has developed a supplier code of conduct and has a supplier diversity program, the company has a conflict-free smelter program, and the company is in the FTSE4good index.

Sale
Timing:  0
Reason:  We trimmed our position just before the earnings announcement. New versions of the Macbook Pro and iPhone have been less innovative than some earlier releases. Microsoft's new laptop and Google's new cell phones are providing new competition.

S&P Gain: 68.25 % Annualized Gain: 9.6%
Stock Gain: 880.93 % Annualized Gain: 49.52%

Dividends:$384.69
Net Holding Return ($): $5,264.32
Net Holding Return (%): 929.78 %