Purchase Details

Company: Ulta Beauty
Ticker:ULTA
Yahoo Beta:1.32
Industry:Specialty retail

Company Description:  Ulta Beauty sells a wide variety of beauty products at a variety of price points through multiple sales channels.

Purchase Date:02 Nov 2022
Purchase Price:$420.30
  --Split Adjusted:$420.30
Shares Purchased:8
  --Split Adjusted:8
Transaction Fee:$0.00
Price Range (6 Months Prior):    
High$446.14
Date12 Sep 2022
Low$342.80
Date24 May 2022
S&P (Purchase Date):$3,841.05

Timing:  We bought a bit above the midpoint of the six-month range.
Reason:  The beauty industry is consolidating. Ulta has been a successful industry leader for 30 years. With about 30% market share, the company has economies of scale and is able to offer a wide selection of products at attractive prices. The company has a strong, innovative management team. The company has stand-alone stores, a strong on-line presence and has recently introduced stores-within-stores at select Target locations. We expect the company to benefit from consolidation.

Total Spent:   $3,362.40