2026 Conference Agenda
This year’s conference will be headlined by three distinguished keynote speakers:
- Barry Bayus (Roy O. Rodwell Distinguished Professor of Marketing – UNC)
- Kate Karniouchina (Director of Business Programs, D’Amore-McKim – Northeastern)
- Karl Ulrich (CIBC Endowed Professor of OID – Wharton)
THURSDAY, JANUARY 29
6:30 – 8:30 p.m. – Welcome Reception (UoU Executive Education Lounge)
FRIDAY, JANUARY 30
7 – 7:30 a.m. – Continental Breakfast
7:30 – 9:45 a.m. – Session 1
- “Algorithmic Bias and Physician Liability,” Shubhranshu Singh (Johns Hopkins)
- “Sequential or Binge? Streaming Release Strategies,” Yogesh Joshi (Maryland)
- “An Optimized Method for Sharing Sensitive Marketing Data,” Cameron Bale (BYU)
9:45 a.m. – 4:45 p.m. – Winter Fun Activities
4:45 – 7:00 p.m. – Session 2
- “Expanding the Military Blood Donor Pool,” Michael Carrillo (Florida)
- “AI Partnerships,” Olivier Rubel (California Davis)
- KEYNOTE: Karl Ulrich (Wharton)
7:30 p.m. – Dinner (Red Butte Orangerie)
SATURDAY, JANUARY 31
7 – 7:30 a.m. – Breakfast
7:30 – 9:45 a.m. – Session 3
- KEYNOTE: Kate Karniouchina (Northeastern)
- “Preventative Innovation in Marginalized Contexts,” Rosanna Garcia (WPI)
- “Coopetition in Charging Infrastructure,” Abhishek Roy (Temple)
9:45 a.m. – 4:45 p.m. – Winter Fun Activities
4:45 – 7:00 p.m. – Session 4
- “Collaboration to Sustain Student-Run Clinics Treating Underserved Populations,” Sue Sundar (Utah)
- “AI and Algorithmic Collusion,” Chris Anderson (Cornell)
- KEYNOTE: Barry Bayus (UNC)
7:30 p.m. – Dinner (Union Recreation’s Bowling and Pool Hall)
