Developing a Digital Marketing Plan
100% On-Demand, Online Class
The University of Utah’s newest Executive Education class, Developing a Digital Marketing Plan, is designed to provide you with a comprehensive review of digital marketing channels and how to create the appropriate blends to meet your marketing goals.
Armed with the knowledge of how and where to target your digital marketing dollars, you will be able to make data-informed decisions about which channels will work best for your business model and what to expect from your marketing efforts.
Course highlights:
- 20-hour course covers the five major channels that are common and accessible to businesses of all sizes
- Learn how to combine appropriate channels to achieve specific marketing conversion goals
- Determine how to use your time and budget for digital marketing most effectively
- Gain skills to develop success strategies for existing businesses and entrepreneurial ventures
Who should attend:
- Anyone in a marketing role within an organization
- Anyone in a leadership capacity involved in marketing decisions
- Small- to medium-sized business owners
- Inventors and start-up entrepreneurs
Access a Sample Lecture Now
Watch the first lecture video for Developing a Digital Marketing Plan now. This provides you with an opportunity to see Professor Tony Passey’s teaching style, and gauge if the content covered and the way it is presented is right for you.
Each module of the full class contains video lectures, assigned readings, reading reviews, and learning assessments that have been custom-designed to maximize learning outcomes.