Creating a new and viable business strategy requires seeing the world in new ways, and asking novel questions that lead to fresh insights, according to Todd Zenger, chair and presidential professor of strategy and strategic leadership here at the David Eccles School of Business. Zenger contends that even the most sophisticated algorithms or data sets cannot generate this type of outlook.
Zenger makes the case for contrarian opinions and ideas — and their ability to set breakthrough companies apart — in a piece in the MIT Sloan Management Review.