Road trip! Scott Schaefer co-authors new book, “Road Side MBA”

It’s an intriguing premise for a book: Pack three economist buddies into a car for a cross-country road trip to explore how small businesses function in far-flung locales, and extract some lessons valuable to all manner of executives and entrepreneurs in the process. That’s exactly what Scott Schaefer, a professor of economics and strategy at the David Eccles School of Business, did with a [...]