faculty research

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The way you phrase questions may determine the honesty of answers

If a prospective employer asked "Do you ever use work time for personal email or social media?" it would be easy to answer no. But what if they instead said "You use work time for personal email, right?" The different phrasing makes it much easier to admit that you've checked Instagram while on the clock. Eccles School Assistant Professor of Marketing Eric Van Epps [...]

2018-08-31T11:11:33-06:00August 30th, 2018|

It might be time to change the conversation surrounding vaccination

Focusing on individual liberty and purity may be the way to change the minds of those who choose not to vaccinate their children, new research shows. A paper by Jesse Graham — George S. Eccles Professor of Business Ethics here at the David Eccles School of Business — and co-authors suggests that reframing the conversation around the anti-vaxxer movement might change more minds than [...]

2017-12-20T11:38:04-07:00December 7th, 2017|