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Could a new moniker for Facebook help falling stock prices?

A cosmetic name change often can help boost falling stocks, according to the Eccles School's Finance chair Michael Cooper. But as Facebook considers a name change, the practice is unlikely to help, Cooper said. That's because it is a huge, widely followed company. Read more about Cooper's research and what it could mean for the social media giant in MarketWatch.

2021-10-28T10:26:11-06:00October 28th, 2021|

Become the Eccles School Facebook Friend of the Week

You like the Eccles School. You like Facebook. You like free food. If you like all three, become the Eccles School Facebook Friend of the Week! Being our favorite friend for the week is easy. Just follow these three easy steps: Like the David Eccles School of Business Facebook page. Find out about the many exciting opportunities the business school has to offer. Share [...]

2015-09-09T10:21:23-06:00September 9th, 2015|