Unleashing the Power of Data: Recap of the 2024 Game Day Analytics Challenge
In the fast-paced world of marketing, understanding consumer behavior is key to crafting impactful advertising strategies. With the rise of social media, brands now have access to an unprecedented wealth of data to gauge the effectiveness of their campaigns. Leveraging this data to its fullest potential was at the heart of the 2024 Game Day Analytics Challenge, hosted by the Information Systems department [...]