What’s in a name? A lot of money, Eccles School research shows
A rose called any other name may smell as sweet, but it's stock might not be worth as much if it's a company. Professor Mike Cooper, the A. Blaine Huntsman Presidential Chair in Finance at the Eccles School, co-wrote a paper that looks at stock-price increases after a name change to reflect a current trend. Cooper's paper looked at adding .com during the tech [...]