The success of any organization depends on the strength of its business strategy—especially when that organization wants to compete abroad. This distance-learning program outlines the key components of business strategy in the context of growing and competing on a global level.Register Now
The central question of this strategic management course, and of much of strategy research over the past thirty years is Why do some firms outperform others? You will learn business-level strategy theory and how to apply it to real business situations presented in the lecture videos and course exercises.
The class will explore questions such as “What is the structure of the video game industry?”; “What is a disruptive innovator – really – and how should my company respond to one?”; and “Are Pandora and Spotify viable businesses?” among others.
Eccles Executive Education is recognized by SHRM to offer SHRM-CP or SHRMSCP professional development credits (PDCs). This program is valid for 20 PDCs. For more information about certification or recertification, please visit shrmcertification.org.
Bonita Austin has a background in securities analysis and teaches strategy in the DESB. She received 4 teaching awards and serves as the Asst. Department Chair of Entrepreneurship & Strategy.
|Apply concepts in the strategic management process.|
|Link the value creation/value capture matrix to business models.|
|Use industry and internal (company) analysis to formulate strategy.|
|Apply concepts on competitive advantage to business level strategies.|
|Discuss disruptive innovation and its implications.|