Competitive Strategy (Online)

The success of any organization depends on the strength of its business strategy—especially when that organization wants to compete abroad. This distance-learning program outlines the key components of business strategy in the context of growing and competing on a global level.

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Learn how to outperform the competition.

Program Description

The central question of this strategic management course, and of much of strategy research over the past thirty years is Why do some firms outperform others?  You will learn business-level strategy theory and how to apply it to real business situations presented in the lecture videos and course exercises.

The class will explore questions such as “What is the structure of the video game industry?”; “What is a disruptive innovator – really – and how should my company respond to one?”; and “Are Pandora and Spotify viable businesses?” among others. 

SHRM Recertification Provider 2017

Eccles Executive Education is recognized by SHRM to offer SHRM-CP or SHRMSCP professional development credits (PDCs). This program is valid for 20 PDCs. For more information about certification or recertification, please visit shrmcertification.org.



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Upcoming Dates

Competitive Strategy (Online), January – February 2018

1 January 2018 - 28 February 2018

Bonita Austin

Bonita Austin has a background in securities analysis and is the Assistant Department Chair for Entrepreneurship and Strategy in the David Eccles School of Business at the University of Utah. She has received many teaching awards, and her work is frequently cited in such publications as The Wall Street Journal, The New York Times, Business Week, Fortune, and Forbes.

Areas of Expertise
Business TurnaroundsEntrepreneurshipStrategy
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Competitive Strategy (Online), March – April 2018

1 March 2018 - 30 April 2018

Bonita Austin

Bonita Austin has a background in securities analysis and is the Assistant Department Chair for Entrepreneurship and Strategy in the David Eccles School of Business at the University of Utah. She has received many teaching awards, and her work is frequently cited in such publications as The Wall Street Journal, The New York Times, Business Week, Fortune, and Forbes.

Areas of Expertise
Business TurnaroundsEntrepreneurshipStrategy
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Competitive Strategy (Online), May – June 2018

1 May 2018 - 30 June 2018

Bonita Austin

Bonita Austin has a background in securities analysis and is the Assistant Department Chair for Entrepreneurship and Strategy in the David Eccles School of Business at the University of Utah. She has received many teaching awards, and her work is frequently cited in such publications as The Wall Street Journal, The New York Times, Business Week, Fortune, and Forbes.

Areas of Expertise
Business TurnaroundsEntrepreneurshipStrategy
View Full Profile

Competitive Strategy (Online), July – August 2018

1 July 2018 8:30 am - 31 August 2018 4:30 pm

Bonita Austin

Bonita Austin has a background in securities analysis and is the Assistant Department Chair for Entrepreneurship and Strategy in the David Eccles School of Business at the University of Utah. She has received many teaching awards, and her work is frequently cited in such publications as The Wall Street Journal, The New York Times, Business Week, Fortune, and Forbes.

Areas of Expertise
Business TurnaroundsEntrepreneurshipStrategy
View Full Profile

Competitive Strategy (Online), September – October 2018

1 September 2018 - 31 October 2018

Bonita Austin

Bonita Austin has a background in securities analysis and is the Assistant Department Chair for Entrepreneurship and Strategy in the David Eccles School of Business at the University of Utah. She has received many teaching awards, and her work is frequently cited in such publications as The Wall Street Journal, The New York Times, Business Week, Fortune, and Forbes.

Areas of Expertise
Business TurnaroundsEntrepreneurshipStrategy
View Full Profile

Competitive Strategy (Online), November – December 2018

1 November 2018 - 31 December 2018

Bonita Austin

Bonita Austin has a background in securities analysis and is the Assistant Department Chair for Entrepreneurship and Strategy in the David Eccles School of Business at the University of Utah. She has received many teaching awards, and her work is frequently cited in such publications as The Wall Street Journal, The New York Times, Business Week, Fortune, and Forbes.

Areas of Expertise
Business TurnaroundsEntrepreneurshipStrategy
View Full Profile


Program Tuition: $990

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In This Program

Apply concepts in the strategic management process.
Link the value creation/value capture matrix to business models.
Use industry and internal (company) analysis to formulate strategy.
Apply concepts on competitive advantage to business level strategies.
Discuss disruptive innovation and its implications.
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