Developing a Digital Marketing Plan (Online)

Make your digital marketing work harder for your organization. This online program will guide you through the process of evaluating your current digital marketing plan and initiating changes that lead to more effective marketing.

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Evaluate and transform your digital marketing strategy

Program Description

In this program, you will learn how to determine the strengths and weaknesses of your digital marketing plan, and then build and execute a new-and-improved plan. Enjoy the convenience and flexibility of online learning as you explore issues related to digital channels, conversion goals, time constraints and marketing budgets.

Plan to spend about 20 hours over five weeks completing this program.



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Upcoming Dates

Fall 2017 – Developing a Digital Marketing Plan (Online)

1 August 2017 12:00 am - 8 September 2017 12:00 am

Tony Passey

Tony Passey is an Assistant Professor, Lecturer in the Marketing Department of the David Eccles School of Business at the University of Utah. He is also founder and CEO of Firetoss, a marketing and web development firm in Salt Lake City, Utah.

Areas of Expertise
AdvertisingCustomer TargetingDigital MarketingSocial Media
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Program Tuition: $990

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In This Program

Explore major digital marketing and advertising channels, including organic and paid search, display advertising, email marketing, referral marketing and content marketing.
Learn how to combine appropriate channels to achieve specific conversion goals.
Determine how to use your time and budget for digital marketing most effectively.
Discuss success strategies for existing businesses and entrepreneurial ventures.
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