The University of Utah’s newest Executive Education class, Competitive Strategy, answers one central question: How do I develop strategy so my organization can outperform others and gain a competitive advantage? In essence, the answer is that some organizations are able to establish a profitable position in a market—and defend it—because they have some combination of resources and capabilities that allow them to gain an edge or an advantage over their competitors.

Knowing how to develop such a strategy gives managers the building blocks to establish an overarching plan for how to succeed in their marketplaces. In this course, study leading theories from influential strategists, dissect a variety of case studies, and gain tools and tactics to apply strategic responses to a variety of real-world settings.

Course highlights:

• Learn how to move the strategic management process from concept to application
• Link the value creation/value capture matrix to business models
• Use industry and internal (company) analysis to formulate strategy
• Apply concepts on competitive advantage to business-level strategies
• Consider the implications of disruptive innovation for your organization

Who should attend:

• First- and middle-level managers with an eye on the C-Suite
• Small-to-medium sized business owners
• Anyone with responsibility for business strategy