Featuring a lecture-based format with interactive case study discussions, this program serves as a guide to the later stages of product development in the life sciences division. You will learn how to create a compelling value proposition and how to approach regulatory compliance, marketing, capital acquisition and integrated product-launch models. You’ll also study clinical trial requirements, regulatory strategy and compliance, integrated product launch strategies, competitive advantage analysis and business plan development. To provide real-world context, experienced professionals will share firsthand accounts about navigating this process.
|Learn about market analysis and business plan development in the clinical introduction of new medical technologies|
|Explore product research and development, intellectual property strategies, and regulatory strategy and compliance|
|Learn about quality and process management, manufacturing strategies, clinical training and post-market studies|
|Discover strategies for sales and distribution and conduct a competitive landscape analysis|
|Discuss business models, payer engagement and reimbursement strategies|
|Learn about strategic alignment, product launch, capital acquisition and licensing and strategic partnerships|