Master of Science in Information Systems students in Dr. Chong Oh’s IS 6910 class Social Media Analytics for Super Bowl 2017 lived up to their class’s name and analyzed more than 1 million Tweets about the advertisements that aired during the coverage of the game between the New England Patriots and Atlanta Falcons.

Student researchers included Savan Kumar, Shambhavi Khare, Andrew Vernon, Vikal Gupta and Venkatesh Sharma.

Check out this infographic to see what they found: