It can be easy to look at coronavirus hotspots and think the same won't happen in your state or city, but that sense of security is misleading, say Arul and Himanshu Mishra, David Eccles Professors of Marketing here at the Eccles School. "In effect, people somehow perceive human-drawn borders as physical protection against peril like earthquakes, nuclear catastrophe and fires. We've called this error [...]
It is with heavy hearts and deep sadness that we share the devastating news that Xiaoqian (Tracy) Yu, Assistant Professor of Marketing at the Eccles School, passed away Tuesday evening due to complications from childbirth at the UCLA Medical Center in Los Angeles. She is survived by her husband, Charles, her parents, and her newborn son, Andrew. She was surrounded by family, who had [...]
The age of the big-box electronics retailer is supposed to be over. So how is Best Buy surviving — and thriving — in this online economy? David Eccles Professors of Marketing Arul and Himanshu Mishra weigh in on how the retailer is succeeding in The Deseret News.
If you ask a question, you expect a truthful response. But it turns out that how you ask and phrase the question can have a huge effect on how much truth the respondent is willing to reveal, according to new research by Eric VanEpps, an assistant professor of Marketing at the David Eccles School of Business. VanEpps explains the phenomenon in an op-ed in [...]
Venture capital has long been seen as the go-to funding source for startup companies, fueling disruptive innovation with multi-million dollar investments in companies that have become household names. But now the disrupter is getting disrupted, with crowd-funding models like Kickstarter changing the landscape by allowing entrepreneurs to reach out directly to their audience for funding. To better understand this phenomenon, we sat down with [...]
You've worked hard to earn your degree and to celebrate at graduation. Check out these five tips to make sure your regalia is on just right so you can look your sharpest on your big day. Congratulations, graduates! 1. Adjust your gown so it rests comfortably on your shoulders and hits below your knees but doesn't pose a tripping hazard. 2. For graduate students, [...]
Dear David Eccles School of Business Community, By now I’m sure you have seen the communications from the Campus Alert system and President Pershing regarding the tragic events that occurred yesterday evening that resulted in the senseless death of student ChenWei Guo, a U student who was also taking courses at the Eccles School. I want to echo President Pershing’s support for our community and to let [...]
How big of a factor should an annual fee be when you are choosing a credit card? It depends on the situation, Professor Himanshu Mishra tells WalletHub, though in most cases a no annual fee card is the best choice. Get the rest of Mishra's tips in the full article from WalletHub.
The David Eccles School of Business is incredibly proud of each of our graduates. These are students who excelled in the classroom, delved into hands-on learning experiences, traveled the world and gained the knowledge they need to make a difference in the global business world. Eccles School faculty and staff helped guide these amazing men and women along their journey, and while we're sad [...]
Are you interested in the emerging field of telehealth, saving the world’s ocean reefs, rebranding a large organization, assessing new markets for proposed diversification programs? The Greg Goff Strategic Leadership Fellows took on many of these challenges in the 2016-2017 program. Building on the great work of the first cohort of Greg Goff Fellows, the strategic leadership students chosen for the program will have [...]