Department of Marketing

Marketing means creating, communicating, and delivering value to customers. With a marketing background, you’ll help organizations discover unmet customer needs and wants, develop products and services to satisfy those needs, and use advertising, promotions, pricing, distribution, personal selling, and customer relationship management to build strong brands that attract and retain customers. A marketing education from the Marketing Department at the David Eccles School of Business gives you a competitive advantage in one of the largest areas of employment in business today.

Marketing curriculum

  • Marketing Management and Strategy
  • Digital and Internet Marketing
  • Integrated Marketing Communications
  • Consumer Behavior
  • Marketing Research
  • Marketing Models

  • Marketing Analytics
  • Database Marketing
  • Customer Relationship Management
  • Personal Selling
  • International Marketing
  • Entrepreneurial Marketing

Course scheduling guide

To help marketing majors plan their schedules, the Marketing Department has put together a schedule for upcoming academic years. While the department cannot guarantee classes in the event of unforeseen circumstances (e.g. instructor illness), it is intended that the classes listed will be offered at the time and semester indicated. Please note that additional marketing classes may be offered as well.

Marketing Major Forecast Schedule


AdThing Utah is an ad agency staffed by students and run by pros. AdThing is an undergraduate, “advertising geek” community from diverse disciplines in Computer Science, Graphic Design, Communication and Business. AdThing has been developed by the David Eccles School of Business and Student Media.

This is not another “student-run” ad agency. This is a real creative ad agency at the University of Utah campus, working on real projects with real clients, under real pros.

Bill Oakley, former Chief Creative Officer in the McCann Worldgroup, started AdThing Utah. Oakley has three decades of ad experience for many brands and awards to show for it.


American Marketing Association

The AMA Marketing Club is a group of students dedicated to being the best. Dedicated to personal and professional development, it is a comradery willing to help others with this development. We know the future is bright with our generation of marketers and we are here to help them reach their potential. To cater to this development, we do a number of on-site visits, host a series of guest speakers, workshops, and real life case studies as well as provide leadership experience that is invaluable while getting an education. The AMA Club also participates in an annual case contest in New Orleans. A close relationship with the Utah AMA Professional Chapter offers great opportunities for graduates seeking employment in the state.

American Marketing Association
Daniels Fund Ethics Initiative Rising Star Internship

Each semester, a few lucky students will be accepted for this unique opportunity on the basis of their previous academic record at the University of Utah, successful completion of MKTG 3010, as well as the strength of the learning expected in the newly acquired internship or recent promotion in a current position.

Daniels Fund Ethics Initiative Rising Star Internship
Adobe Digital Analytics Competition

The high-profile Adobe Digital Analytics Competition is open to all students at the University of Utah. Undergraduate and graduate student who have completed MKTG 4310/6310 – Digital Marketing and Analytics or its equivalent are encouraged to participate. The competition runs every Fall.

Adobe Digital Analytics Competition
Advertising Management

Marketing 4510 is a full-semester course in which student agencies pitch campaigns to participating clients. The two winning agencies then present to advertising executives representing two to four Utah advertising agencies.

Advertising Management
Professional Sales and Business Development

Courses in this track are specifically designed to provide real-world sales skills and experience developed in conjunction with industry professionals and prominent local/national employers. Personal selling skills are valuable regardless of career path or major: Everybody Sells.

Professional Sales and Business Development

Looking for more?

Compete in the Technology Titans Innovation Challenge, get involved with the Lassonde Center, or participate in the Undergraduate Research Opportunities Program (UROP).